You wrote a book, found a publisher, and now what?
Leah Paulos, the founder and director of publicity at Press Shop PR launched Book Publicity School to help authors find their way. We discuss:
- What every author should do as early as possible to lay the groundwork for promotion?
- How authors can break through the noise when everyone’s attention is maxed out
- What works in social media, and what is a waste of time?
- The connection between publicity and book sales
- The value of everything from smaller podcasts, to BookTok to influencer outreach.
